New business donates future profits


Locally made, plastic-free kids’ bath products brand Rowdy Kind has donated the profits of its first production run to the Surrey Care Trust’s Covid-19 emergency appeal – even though the company just commenced selling their new Hair & Everywhere bars in early March. Rowdy Kind was the first company to respond to the the Trust’s appeal, and the funds will be used to help us to support vulnerable families through the pandemic.

The virus crisis has already caused a significant drop in funding for the Trust due to the coronavirus-related cancellations of fundraising events and activities. Rowdy Kind’s donation will help ensure the charity’s outreach workers can maintain contact with the families they support — vital in guaranteeing that our most vulnerable community members remain connected during this difficult period of isolation.

“This wasn’t the launch campaign we planned, but we believe everyone who can do something should at times like this. Unprecedented challenges like COVID-19 can inspire us to come together, even when we are being kept apart,” says Rowdy Kind founder and Surrey resident Kate Tilbury. “Surrey Care Trust is actively improving the futures of families who need a little extra support and this donation is a way we can support our local community and make a difference.”

Rachel Perez-Lofty, the Trust’s Senior Fundraiser adds: “We’re delighted that such a fledgling business like Rowdy Kind is willing to commit their first profits towards our emergency appeal.  We’re forecasting a loss of £50,000 this year and donations such as this not only help towards our funding but are also a great reminder that by working together we can achieve so much more for our communities.”

Launched officially in March 2020, Rowdy Kind is on a mission to transform bath time into the best time for meaningful conversations between parents and kids — helping children become bolder, better, braver grown-ups, which the company felt aligned brilliantly with the Trust’s mission of enabling the next generation to overcome situational disadvantages, creating brighter futures by nurturing skills for life, work and learning.

Rowdy Kind is a Surrey based business, designing, formulating and producing kids’ plastic-free bath products in the county.  It launched with two ethically made, environmentally friendly Hair & Everywhere Bars, Grass Stains and Spilled Milk for children aged 5-10 years old and the profits from the first production run of these lines will go to support the Trust,

By spreading kindness and taking this action for Surrey Care Trust, the Rowdy Kind team hopes that they can inspire other Surrey residents to come together in support of local causes and small businesses. Find out more about Rowdy Kind.